The online revolution has impacted on the entire world’s disposition, economy and growth. Not only has it influenced the way we think but also the way we engage with people, companies and services, whether it’s through a preferred social or business network or via a SaaS or online shopping provider.It has become essential for businesses to be competitively positioned in all spheres of the connected world and to fully exploit its potential through having a sound strategy and by employing innovative technologies. We have identified four key areas that need to form the foundation of an effective enterprise online strategy, namely Content, Community, Commerce and Communication.
Information is the lifeblood of your organisation when you require either companies and/or consumers to have sufficient knowledge about your products and services. Not only does your content have to be relevant and current but also optimized and personalized for each unique online visitor’s engagement. Content may be presented in various forms including plain text information, images, videos or any other multimedia format.
We are all, by nature, creatures of habit and consistently seek out individuals and/or groups to share our common social and business interests with. It has become imperative for companies to realize the benefit of creating online communities and to leverage these types of networks as ecosystems for business advancement. This social economy needs to be relationship driven and offer an entirety of value to its members so as to ensure retention and expansion.
Just the pure leisure of searching, viewing, comparing, and securely purchasing goods or services online is unsurpassed. This combined with customer behavior tracking/profiling, feedback and other value added services, guarantees a vibrant commerce enterprise whether B2B or B2C types.
How frequently you interact with your customer base may reflect the state of your relationship and conversely, the number of visits and inquiries you receive through your website may indicate their loyalty and interest in your brand/product. It is essential to have an innovative web framework that can support personalised online communication as well as targeted marketing initiatives across multiple channels such as email, web or mobile with the ability to measure the effectiveness thereof through analytical tools, etc.